On Ice

ALDI

Music

 

 

 

What does ice skating in a supermarket sound like? Gloriously fluid pedal steel guitar of course!

When we get the opportunity to record the unique sound of a pedal steel guitar, there are closed eyes and broad smiles all across the room. It immediately puts you at ease, and as a soundtrack, it perfectly compliments the “ease of the shopping experience” onscreen. 

  • Rumble Composer
    Adam Moses
  • Agency
    BMF
  • Executive Creative Director
    Alex Derwin
  • Creative Director
    David Fraser
    Dantie van der Merwe
  • Art Director
    Jack Robertson
  • Head of TV
    Jenny Lee-Archer
  • Agency Producer
    Claire Seffrin
  • Production Company
    Sweetshop
  • Director
    Nick Kelly
  • Post
    ALT VFX
  • Voice Artist
    Diana Maclean