Pointless Points

ALDI

Sound Design

 

 

 

It’s about setting the tone of the story in this spot. Not quite spooky but just a little uncomfortable.

From the off pitch service button sound to the surround sound choir, we helped ALDI show a side of their competition that customers rarely think about.

  • Rumble Sound Designer
    Tone Aston
  • Agency
    BMF, Sydney
  • Executive Creative Director
    Alex Derwin
  • Creative Director
    David Fraser
    Dantie Van Der Merwe
  • Art Director
    Simon Koay
  • Copywriters
    Justin Butler
    Lisa Down
  • Agency Producer
    Jenny Lee Archer
  • Production Company
    Rabbit Content
  • Director
    Jeff Low
  • Executive Producer
    Alex Hay
  • Voice Artist
    Diana Mclean